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Case Studies Prospects at the bottom of the funnel love to read case studies. Tutorial A tutorial is any piece of content that teaches how to do one specific thing. Your target audience, of course, would be people with interests related to your offer, and who are living in the vicinity of your in-person event. Just make sure that you follow these 7 steps to optimize your Facebook ads for conversions. Exclusive Bonus: Download the 69 Irresistible Lead Magnet Ideas to grow your email list. I highly recommend using Facebook ads for this, because Facebook has the most powerful targeting features out of any other social media advertising channel.

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Most happy with carbon pre filter as all the slits lined up perfectly. Remember: you can always repurpose a video by simply stripping out the audio and turning it into a lead magnet! Lets take a look at some useful lead magnet examples. EBooks or lengthy reports may make your prospects feel overwhelmed. Why should someone take the time to read your eBook? EatingWell knows this, and thats why they use an exit-intent popup to offer their best healthy recipes and nutrition tips, delivered straight to your inbox. For example, an online course called B-School is only available once per year. Giveaway One of the most effective lead magnets is the giveaway. Transcript While were on the subject of repurposing content, why not repurpose a video by offering a transcript? Most people wouldnt have l&v creations coupon the discipline to drink one green smoothie a day for 30 days, but they are much more likely to jump on the bandwagon when challenged to. Because thats how they get your email address. You can also share what youre learning from other influencers in your industry by offering your cliff notes version of their presentation, or their book.